What’s a neeho? Does it stand for something? Is it someone’s name? Is it Japanese? Is it some ancient art or tradition?

Actually, it’s a nickname my sisters gave me (the full version is “Bro Neeho”). But over time, that nickname has come to define a mindset, a unique outlook on life, a set of principles: faith, family, liberty, technology, and tri-tip. Lots of tri-tip.

Sure, it’s also the name of my new company — Neeho, LLC — comprised of multiple operating divisions. But it’s also an expression of who I am that I want to share with the world.

It’s not just a name. It’s a state of mind.